Link to create a New York Times account: https://salve.libguides.com/nyt
This guide will help you do research to fulfill the requirements of your marketing audit project.
From your syllabus:
This guide will point you to research strategies and search tools which will make fulfilling the above requirements more efficient.
In your online practice activity we'll practice using Statista, EBSCOhost's Business Source Complete, and Hoover's. Below, you'll find videos that show some of the tools and strategies for these tools and several others you might find useful if you can't find what you're looking for in Hoover's, Statista, and the government resources we cover.
Pay special attention to the "data" and "tools" menus
Economic data, including:
Use the drop-down menu or scan the options to review Advance Monthly Sales or Quarterly Reports in your brand's sector.
To find broader industry information, try the library's search tool, First Research. First research has extremely useful information including industry information such as
To research the political and legal environment of an industry, try a search in Hoover's Online to find a business' NAICS code. Then try a search in Business Search Premier using the NAICS code and a search word like "legal" or "political" to look at articles about the legal, political, and regulatory environment in that industry. A SWOT analysis for the industry may also provide this information.
Here's a short video that shows how to do this search.