This database requires an individual account. For new users, please obtain the registration code from your professor or call the Info Desk at 401-341-2289 to obtain the registration code, which is available to Salve students, faculty, and staff only. Then register
for an account using the registration code and your Salve email address. You will receive a confirmation email which you must respond to within 3 days to activate your account. You may need to check in your junk mail folder to find this email. Please note that your account will automatically expire every 6 months and you will need to re-register at that time.
Provides statistical information from the Survey of the American Consumer database, compiled from 25,000 consumer interviews each year, capturing extensive data on media use, product purchase, and attitudes and beliefs. Useful for business, marketing, and media research.